Search Results for: content marketing

JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start

ALTHOUGH LAND’S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller

As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),

Spiegel is my co-pilotRetailers can piggyback on United Airlines’ Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It’s the first Momentum

Accepted College and University Administrators Masterfile This file of 62,000 top administrators include officials responsible for the institution’s operation.

New York-based financial information provider Multex.com Inc. has signed an agreement to acquire Market Guide Inc., a leading provider of financial information

The Acxiom-Direct Media marriage may be at an end.Sources said that a letter of intent was signed on Monday for a merger between American List Counsel

Mark Lieberman has been appointed AS account executive in the List Management Division of Novus Marketing, Valhalla, NY. Lieberman comes to Novus with

Cohn & Wells, a San Francisco-based direct marketing agency, has changed its name to Cohn & Wells Partners and will restructure its operations.The newly

Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,