Search Results for: content marketing

  • Alloy Online Debuts Teen Auction Service

    Cataloger and online marketer Alloy Online Inc., New York, has launched Alloy Auctions which claims to be the first and only service focusing on products

  • DIRECT Listline

    Practicon A list of 61,772 health care professionals and business owners of dental practices who purchase business products and gifts from this catalog.Cost:

  • DIRECT Listline

    Compuserve Travel & Leisure This file contains the names of more than 74,000 paid, monthly Compuserve members who have joined one or more specialized

  • E-Gads! Publix tests e-Cap, a new electronic P-O-P system.

    As shoppers walk into the grocery store, the brightly lit “$1 dollar off any Sarah Lee item” message on the 48-inch-by-32-inch electronic P-O-P display

  • Sweep Surprises

    This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

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  • Korea’s Cheil Repeats as Best in Asia-Pacific

    Australian agencies swept 11 of 12 Golds awarded in the 1999 Asia-Pacific World PRO of Excellence competition, but it was Korea’s Cheil Communications

  • Techno Marketing: A Promo Special Report

    Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

  • Seizing the Moment

    Cards featuring great athletes are okay collectibles, we guess. But how do you capture great sports moments on a card? Telestar Interactive Corp. does

  • Starbucking

    Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped

  • Direct Mail Adds Little to Environmental Costs

    The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2