Search Results for: content marketing

Meredith Corp., Des Moines, Iowa, has announced a $100 million investment in a number of strategic initiatives including Internet and e-commerce activities.The

Yankelovich Partners, Norwalk, CT, the well-known market research firm, will provide its clients with research data over decisionDomain, an application

Yes, the Internet is the most convenient consumer tool to come along since the shopping cart itself.I can sit in the comfort of my own home, frolicking

Bud World’s comin’ at ya. St. Louis-based Anheuser-Busch learned a few lessons from its Budweiser Beer School and created Bud World, a mobile program

They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

The e-customer, a savvy target who demands speed of delivery, quality, and who is able to comparison shop easily, is here. And any company that does not

AS A RESULT of the Columbia House Co.’s pending merger with CDNOW, the company has undertaken a sweeping reorganization designed to streamline its existing

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their