Search Results for: content marketing

  • Federal Agencies Plan Review of Financial Privacy

    Eight federal agencies plan a hearing on the new financial privacy rules implemented over the past year. Under the Financial Services Modernization Act

  • MARKETERS MOVE CAUTIOUSLY FOLLOWING ATTACKS

    Marketers readjusted their calendars and reviewed campaign launches last week as business resumed following the Sept. 11 terrorist attacks. Activities

  • New Products and Services

    Content Management Solution for Multi-Channel Marketers: A software solution featuring workflow automation and digital asset management. PromoPlanner:

  • Engage Closing Ad-Serving Business to Focus on Software Endeavors

    Andover, MA-based Engage Inc., is closing its online network advertising business to focus on it multi-channel software divisions.

  • September 2001

    New Page 1 In a move that gives it a heightened global presence in cable television, Burbank, CA-based Walt Disney Co. acquired Fox Family Worldwide for

  • DMA Releases Economic Impact Perspective of Attacks

    The Direct Marketing Association has released a perspective on the economic impact of the “Attack on America” on U.S. direct marketing and what to expect

  • Agencies

    Hitting the Stands

    Infinity Resources Inc., publisher of the Critics’ Choice movie video catalog, will distribute copies of a magalog this month through an unusual mail

  • PROMOTIONAL ADVERTISING: Hot Air

    South Norwalk, CT-based Beiersdorf, Inc. washed a lot of faces that fans never see this summer. The company ran a So Refreshing radio-and-sampling campaign

  • Agencies

    The Fellowship of New Line

    New Line Cinema’s The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees

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  • One Big, Happy Family

    In a move that gives it a heightened global presence in cable television, Burbank, CA-based Walt Disney Co. acquired Fox Family Worldwide for $3 billion