Search Results for: content marketing
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24/7 and L90 Sue DoubleClick Over Patent
Sabela Media Inc., a wholly owned subsidiary of network advertising company 24/7 Media Inc., yesterday filed a countersuit against network advertising
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24/7 Sues DoubleClick For Patent Infringement
24/7 Media Inc., an Internet advertising network, has sued competitor DoubleClick, Inc. for patent infringement. in U.S. District Court in New York.The
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Return Engagement
Summer may be right around the corner, but the marketers at Time Warner, New York City, are already thinking about October.Time Warner is bringing Scooby-Doo
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No Taste for Spam
Online consumers don’t trust direct marketers to self-regulate spam and support government restrictions on e-mail campaigns.That’s the conclusion of a
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Blue Ribbons
Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five
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For Online Promotions, It’s Time to Grow Up
I can’t wait until the day when online promotions are no longer treated as “new and different.” Soon, the vast majority of Internet campaigns will be
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`EMMAculate’ Conceptions
Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first
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`EMMAculate’ Conceptions
New Page 5 Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies
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Agencies
Brooklyn Union Powers Up: Online e-BRCs help energy supplier generate new leads
brooklyn Union has found a major new lead-generation tool – an online business reply card connected to its Web site. Web responses accounted for 10% of
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Agencies
FASHION INSTITUTE OF TECHNOLOGY: DM: A PERFECT FIT
Q: What is the only college to offer a bachelor of science degree in direct marketing?A: The Fashion Institute of Technology.Come again?That’s right.