Search Results for: content marketing

Marvel Enterprises’ mid-1990s tribulations – corporate turmoil, public embarrassment, courtroom dramas, giving away the licensing rights to Men in Black

As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,

Cataloger and online pet product retailer PetQuarters Inc., Los Angeles, has acquired Allpets.com Inc.The merger integrates the content and community

Internet advertising network 24/7 Media Inc. has sued competitor DoubleClick Inc. for patent infringement. The suit, filed in the U.S. District Court

Although Canada lags behind the United States in Internet use in general and in e-commerce in particular, about twice as many Canadians bank online as

The Scopes trial was three-quarters of a century ago. Charles Darwin published “The Origin of Species” 66 years before that.Here we are, supposedly evolved

Online consumers are not averse to revealing personal information, but they are concerned with how companies use that data, according to a new report

Although it has tried a broad range of media channels, horticultural marketer Garden.com finds that e-mail is its most effective prospecting tool.The

Direct Equity Partners LP, New York, has invested $4 million in Mascot Network Inc, a provider of Intranet services to colleges and universities. Concurrent

Internet advertising and media company 24/7 Media Inc., New York, has formed an alliance with i3 Mobile to market targeted, permission-based ads to mobile