Search Results for: content marketing
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DMA: E-Commerce Overblown, and Shouldn’t be Taxed
The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state
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Easy Riders
Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement
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Agencies
SCION OF THE TIMES
For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to
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Privacy watchdogs nip at Europe
Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier
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List & Database News
What’s New In Benefits & Compensation The 34,748 active subscribers (counts updated as of January) are benefit and cost professionals who are interested
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Short Cuts
Indianapolis-based Brylane has appointed Christophe Gaigneux as executive vice president of the special sizes apparel group and Kevin Doyle as executive
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Short Cuts
The former editor-in-chief of Men’s Health magazine was named editor-in-chief of TV Guide on Monday in the publication’s latest effort to rebound from
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Mail Stream: A Report on Incoming Direct Mail
This week’s look at what’s in the mail features a new continuity offer from Annie
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List and Database News
The Selling Advantage Newsletter The 42,750 active subscribers to this bi-weekly newsletter include sales executives, managers and marketing directors.
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Agencies
Ask Jeeves Cuts Banners
Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus
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