Search Results for: content marketing
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DIRECT Listline
Fashionmall Shoppers Master File Marketers can reach 77,530 Internet shoppers at their postal addresses with this list. Fashionmall is an online network
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New Products and Services
Mail-Order Buyers Database: A file of 139 million consumers who are mail responders and shop through catalogs. The database is compiled through a number
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NetCreations Expands B-to-B Offerings
NetCreations, Inc. has expanded its business to business e-mail marketing services to include management of opt-in e-mail newsletters and house files.
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Jarvis Retains 24/7 Media as Ad Sales Partner
Jarvis Entertainment Group, Inc., Tomball, TX, has hired 24/& Media to be its exclusive advertising sales partner. 24/7 Media is a New York-based interactive
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Employers’ Market
DM firms demand more from new hires How has the collapse of the dot-com world affected hiring practices? Direct marketing employers–instead of employees–have the upper hand.
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Agencies
Account-Specific Print Ads?
Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve
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Profiles: Noble & Associates
Ask Noble & Associates executives how the agency managed to more than double net revenues to $8.1 million last year, and they answer, In this shop’s case,
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FTC Slams Music Industry
The Federal Trade Commission has come down hard on music marketers for continuing to target kids with violent and sexually explicit fare. At the same
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ACCOUNT ACTION
BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.’s hospitality division. Also, Competitive Logic,
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Changing Minds
While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics