Search Results for: content marketing

  • DIRECT Listline

    Fashionmall Shoppers Master File Marketers can reach 77,530 Internet shoppers at their postal addresses with this list. Fashionmall is an online network

  • New Products and Services

    Mail-Order Buyers Database: A file of 139 million consumers who are mail responders and shop through catalogs. The database is compiled through a number

  • NetCreations Expands B-to-B Offerings

    NetCreations, Inc. has expanded its business to business e-mail marketing services to include management of opt-in e-mail newsletters and house files.

  • Jarvis Retains 24/7 Media as Ad Sales Partner

    Jarvis Entertainment Group, Inc., Tomball, TX, has hired 24/& Media to be its exclusive advertising sales partner. 24/7 Media is a New York-based interactive

  • Employers’ Market

    DM firms demand more from new hires How has the collapse of the dot-com world affected hiring practices? Direct marketing employers–instead of employees–have the upper hand.

  • Account-Specific Print Ads?

    Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

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  • Profiles: Noble & Associates

    Ask Noble & Associates executives how the agency managed to more than double net revenues to $8.1 million last year, and they answer, In this shop’s case,

  • FTC Slams Music Industry

    The Federal Trade Commission has come down hard on music marketers for continuing to target kids with violent and sexually explicit fare. At the same

  • ACCOUNT ACTION

    BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.’s hospitality division. Also, Competitive Logic,

  • Changing Minds

    While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser.  New York City-based DC Comics