Search Results for: content marketing

8/5 LANDS’ END CEO DAVID F. DYER left the Dodgeville, WI-based cataloger to join clothing company Tommy Hilfiger as president and CEO. He replaced Joel

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

A recent offer from The Rosengarten Report, named for its noted TV chef and culinary journalist David Rosengarten, is molded in the image of its new owner, investment newsletter publisher KCI Communications.

Ronald D. Celmer has been named chief executive officer of Cedar Knolls, NJ-based MediaBay Inc. Celmer’s experience includes serving as a managing director

Zkid Network Co. plans to mail 10 million direct mail pieces to families with children between 4 and 10 years old in an effort to interest subscribers

WHEN PEPSI CHALLENGED Coke to a taste test in malls two decades ago, and then publicized the results, few in the U.S. market called foul. But sensibilities

Dr Pepper/Seven Up, Plano, TX announced Hispanic ad agency Mercury Mambo, Austin, TX, has been selected to handle the Hispanic marketing initiatives for

McGraw-Hill Business Leaders These 116,716 business leaders work in finance, insurance and real estate. The sources are direct mail generated and paid

PRIMEDIA Business Magazines & Media has launched Chief Marketer, a weekly e-newsletter for senior-level corporate management and marketing executives.

Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success