Search Results for: content marketing

This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.

NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a

As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

Potentially distressing news floated across the pond last week: The Times of London announced that it would create a tabloid version of its larger format

Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of

Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before

The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count

Want to get consumers to sign up for that e-mail campaign? Try sweepstakes. The marketing tactic was found to be the No. 1 motivating factor in getting

More than one-third of marketing managers own and manage the Web site optimization process at their companies, according to a new survey by WebTrends.