Search Results for: content marketing

In preparation for the launch of an internal hard disk drive for PlayStation 2 and Final Fantasy XI, Sony Computer Entertainment is using a multi-million

The landscape for fair information use is far from hammered out. A host of new government regulations are in the pipeline, augmenting those already in

When asked what business American Girl is in, Ellen Brothers doesn’t answer direct marketing or retail or catalogs. She says her company is in “the girl

(Catalog Age) Yahoo is going up against rival Google once again. The company, which on Feb. 18 stopped using Google’s search technology in favor of its

Visa USA plans to launch its third summer sweepstakes to increase check card volume. The Pick Up Your Pen Sweepstakes will be implemented by Visa member

Building a successful company is no small accomplishment

At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company’s second e-mail newsletter. He whistled as he

A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,

FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly

CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in