Search Results for: content marketing

The initial code name for BMW’s Hire Film Series was the Big Idea. It was big for so many reasons. It accomplished a laundry list of heavy objectives

MAKING A SPLASH With 75 percent of the earth covered by water, Edison, NJ-based Aquatising figures its brand of water-oriented marketing can’t miss. The

Direct mail is still king when it comes to allocating marketing budget, but e-mail use has steadily made inroads and ranks second, according to a new survey.

The cost-per-click (CPC) online advertising model still kicked up considerable controversy on a panel of marketers and publishers at DoubleClick’s Investor

Sometimes, the best part of a radio promotion happens off the air. Marketers are using station tie-ins to bring their brand experience to the street.

DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain’s

A U.S. Bankruptcy judge gave Kmart Corp., Troy, MI, permission to drop its five-year-old sponsorship of NASCAR, Daytona, FL, as part of reorganization

Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious

It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch

E-mail marketing company Bigfoot Interactive has reworked its business model to serve specific vertical markets. The change allows clients within the