Search Results for: content marketing

  • Let’s Make a Deal

    Former MTV jockey Kennedy worked the audience during the Game Show Network’s presentation at the L.A. Office RoadShow. The charismatic host quizzed audience

  • DRIVING VALUE

    Just as no two snowflakes are exactly alike, neither are the needs of any two segments of the Direct Marketing Association’s diverse membership. The Segment

  • Online Game Is An Ice Breaker

    It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

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  • WEB SPINNING

    The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA’s site (www.the-dma.org)

  • TOP SEARCH ENGINE PLAYERS At a Glance

    ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

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  • Short Cuts

    Electronics For Imaging has teamed up with Scitex Digital Printing to jointly develop a custom server to drive Scitex Digital Printing’s next generation

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  • BACK-END AND BELOW-THE-LINE SERVICES

    CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.

  • Revving Up

    Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%…

  • DIRECT Listline

    Findyourspot.com at Postal Address Within the past 12 months, 299,141 people have filled out an online lifestyle and interest quiz. The quiz matches new

  • IVillage Notified that its Stock May be Delisted

    IVillage Inc. has been warned by the Nasdaq Stock Market that its stock may be delisted due to noncompliance with a marketplace rule. Nasdaq notified