Search Results for: content marketing

Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in

Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …

The U.S. Patent and Trademark Office published a patent application filed by three of Google’s employees back in September of 2004. Google engineers Wesley Chan, Shioupyn Shen, and Georges Harik are trying to get a patent on…

I’m looking at John Battelle’s words that I jotted onto my notepad: “ephemeral to the eternal”. He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged..

NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.

NEW LINE CINEMA: is building buzz around its new movie…HEAVYBAG MEDIA: has appointed Geoff Brenna to…FREMANTLEMEDIA LICENSING WORLDWIDE: has appointed Jack Alfandary as…

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a way to make search marketing easier for advertisers.

Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line—not to mention taking 1 million out. How do you get all those things up on the Web in the most efficient manner?

Connecticut’s so-called child protection do-not-e-mail bill yesterday passed out of the state’s joint judiciary committee and moved one step closer to becoming law.

CBS’s 60 Minutes kicks off its 39th season this fall with a partnership that will bring the news magazine’s content to Yahoo users for free.