Search Results for: content marketing

Subaru, Cherry Hills, NJ, has tapped four-time Tour de France champion Lance Armstrong as its new spokesperson, replacing actor Paul Hogan. The agreement

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier

What’s New In Benefits & Compensation The 34,748 active subscribers (counts updated as of January) are benefit and cost professionals who are interested

Indianapolis-based Brylane has appointed Christophe Gaigneux as executive vice president of the special sizes apparel group and Kevin Doyle as executive

The former editor-in-chief of Men’s Health magazine was named editor-in-chief of TV Guide on Monday in the publication’s latest effort to rebound from

This week’s look at what’s in the mail features a new continuity offer from Annie

The Selling Advantage Newsletter The 42,750 active subscribers to this bi-weekly newsletter include sales executives, managers and marketing directors.

Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus

Eighty percent of Americans find unsolicited e-mail very annoying, up from 49% roughly two years ago. And nearly 75% would make these messages illegal,