Search Results for: content marketing

The Direct Marketing Association has made several changes to its 2005 conference line-up, including reformatting its Government Affairs Conference, eliminating net.marketing as a stand-alone event and canceling the Pharmaceutical Marketing Conference entirely.

If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.

Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such …

While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…

THE CLINCHER WAS THE GUY who called from a train in Italy. It’s proof that one woman looking for a few good dates can capture international attention.

LOOK WHAT’S HAPPENED to the promotion calendar: Guinness made St. Patrick’s Day a month-long holiday. Fisher-Price parlayed its one day in Toys Us stores

Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail

Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.

Yahoo took top honors at the PRO Awards in Chicago last night for its Billboard Dating campaign for Yahoo Personals. The campaign also won first place in the Building Brand Awareness and Trial and Innovative Communication Strategy categories. The …

Google has launched Google Advertising Professionals, a new program for agencies that manage multiple keyword search accounts for their clients.