Search Results for: content marketing
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On Borrowed Time
Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.
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List and Database News
Cross Country Motor Club The 1.16 million people in this file are members of the Cross Country Motor Club, and organization that provides roadside assistance,
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Omnicom Taps Riesenberg for Branded Entertainment
Omnicom Group last week named Robert Riesenberg chief executive of a new branded entertainment group that will produce TV shows for Omnicom clients. That
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News Briefs
DIGITAL CONNEXXIONS CORP.: Ontario, Canada, has acquired iPromotions, Inc., a provider of online advertising and data acquisition products. Founded in
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Small Is Beautiful: Data As If People Mattered
In the past, our industry has overwhelmingly focused on short term gain. We continue to do so
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ESPN Celebrates 25th Anniversary with Fan Campaign
ESPN is launching a 25th anniversary celebration with an event marketing campaign directly involving fans. AKA The Season of the Fan runs from now through
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Live From NRF: Online Retailing Nears $100 Billion Mark
(Catalog Age) Shop.org, the online marketing unit of the National Retail Federation (NFR), says online sales will come in at between $96 billion to $100
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Adware future in the Gatekeepers hands?
On Tuesday, America Online announced that it will include in it’s 9.0 version a feature allowing users to detect and delete “spyware” installed on their computer.
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PROMO exclusive: By the Numbers
Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.
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Monster.com Gets $125 Million Birthday Campaign
Monster Worldwide celebrates the 10th anniversary of its job search Web site with a yearlong $125 million advertising and promo campaign with a strong