Search Results for: content marketing
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News Briefs
CLEAR CHANNEL ENTERTAINMENT: has formed a partnership with Communities in Schools (CIS), a community-based organization helping children succeed in school and prepare for life beyond the classroom. CCE Charities, Clear Channel’s new charitable division, …
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Agencies
Food Marketers Sample Low-Carb Promo
Kellogg Co., Kraft Foods, General Mills and Unilever are participating in a low-carb promotion running in 50 Wisconsin supermarkets. The June 2-13 in-store promo showcases low-carb products and uses a carnival-style Carb-o-Wheel to demonstrate the …
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Agencies
Snap, Crackle, Pop-up Ads
Readers may be aware of Gmail, a Google product that would provide e-mail capabilities with enormous mail-storage space for users. The catch is that it
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Live From DMD New York: Wientzen Urges Members to Push Postal Reform, Recycling
Direct marketers should stay informed about and vocal in their support of legislative issues that directly affect them, especially postal reform and the
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Agencies
FTC May Raise DNC List Fees
The Direct Marketing Association has sharply criticized the Federal Trade Commission’s proposal to raise fees for telemarketers to participate in the
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Trends Report: Desktop Publishing, a Conversation with 180 Solutions
The desktop space has been a battleground between advertisers, publishers and affiliates in the online marketing industry for years.
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Clear Channel Entertainment Marketing Unit Expands Services
Clear Channel Entertainment is expanding its marketing services organization to include TV production and special events services. The New York City-based
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Nokia Becomes NBA & WNBA’s Official Mobile Phones
Nokia has signed a multi-year marketing alliance with the men’s and women’s National Basketball Associations and to be the official mobile phone of the
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BACK-END AND BELOW-THE-LINE SERVICES
SAMPLING DISPLAY PromoWorks, Schaumburg, IL, has created the PromoDisplayKit, an in-store demo kit whose carton transforms into an instant display unit
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Agencies
Show Me the Money
Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television
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