Search Results for: content marketing

In the midst of the uproar in the music community regarding illegal file-swapping, musician Steve Winwood and Access Hollywood are using free music to drive album sales and traffic to the entertainment news magazine’s Web site. The free eight-minute …

CIRCUIT CITY STORES: Richmond, VA, is offering free movies for a year to new wireless customers. The July 11-17 joint promo with movie ticketing firm Fandango.com mails consumers a certificate with a unique code that can be redeemed online once every 30 …

Doug Lipp’s keynote address had all the earmarks of being one of the worst ever given at an NCDM conference. He pushed his audience’s tolerance by starting

Alloy has partnered with Regal Entertainment Group to place media and host promos in Regal’s 545 movie theaters. Alloy’s youth marketing agency, 360 Youth, will put plasma-screen kiosks, restroom ads and backlit poster cases in Regal’s Regal Cinema, …

When marketers decide to send it out for data hygiene, they will get exactly what they ask for-but what they ask for may not be what they wanted. A recent

Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes

British fashion designer Johnnie Boden introduces his menswear collection to the U.S. in his summer catalog. After a half-year flirtation with package mailings, Louis Rukeyser’s Wall Street has once again turned to the magalog format.

InfoSpace Mobile, a provider of mobile content, data infrastructure, tools and applications, and UrbanWorld Wireless, a wireless provider of urban entertainment

ULTRA-THIN BATTERIES Precisia LLC, a unit of Flint Ink, a privately owned ink maker, has announced a partnership with TBT to develop ultra-thin printed

Can Spam Act, Do-Not-Email, Spam blockers, blacklists, junk mail filters. As technology evolves, so do laws designed to protect consumers from abuse of