Search Results for: content marketing

Three list companies that allegedly violated the Federal Trade Commission’s Telemarketing Sales Rule (TSR) have settled with the agency, agreeing to pay

Women’s apparel and accessories catalog Coldwater Creek Spirit makes a splash this summer with the mailing of a few oversized editions. In its two most recent promotions, Kiplinger’s Personal Finance joins a long line of mailers that have found ways to tweak a standard voucher.

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

A woman is walking through London’s Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a

Home decorating catalog Shades of Light recently added yet another product category to its ever-expanding offerings: water-based glazes and washes for use in enhancing the appearance of painted walls. Parkinson’s Disease Foundation recently re-branded its image, complete with a new logo design, tagline and a fresh look.

Consumers feel that the FTC’s do-not-call rule is a success because it has cut down on unwanted calls. That’s not the case with Can-Spam. “The view of

Search engine marketing may be commanding an ever-increasing share of the marketing dollar while producing measurable results. But it is “notoriously

Marketers who want to develop e-zines — a.k.a. online newsletters — would do best just to launch them quickly, despite imperfections, and smooth them