Search Results for: content marketing

THE CLINCHER WAS THE GUY who called from a train in Italy. It’s proof that one woman looking for a few good dates can capture international attention.

LOOK WHAT’S HAPPENED to the promotion calendar: Guinness made St. Patrick’s Day a month-long holiday. Fisher-Price parlayed its one day in Toys Us stores

Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail

Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.

Yahoo took top honors at the PRO Awards in Chicago last night for its Billboard Dating campaign for Yahoo Personals. The campaign also won first place in the Building Brand Awareness and Trial and Innovative Communication Strategy categories. The …

Google has launched Google Advertising Professionals, a new program for agencies that manage multiple keyword search accounts for their clients.

Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study released this week.

Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study.

Digital marketing services company aQuantive reported Thursday that its third-quarter earnings were up slightly from the same quarter this year, but predicted that revenue for the final quarter of 2004 would be lower than expected.

Viacom’s MTV Networks Latin America and Televisa, the largest media company in the Spanish-speaking world, announced yesterday a strategic alliance that will add MTV Networks Latin America’s licensing, merchandising and publishing businesses to the …