Search Results for: content marketing

Working in the direct response lead generation and incentive promotion space can skew one’s perspective on life. The way we evaluate businesses differs from the average person. We look at the world in terms of traffic flow and monetization. We look for…

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include

Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of Web activity, other ways to target ads have arisen. And as SEM becomes more competitive, those alternatives are getting a closer look from both advertisers and the search ad networks themselves.

Pepsi has transitioned its summer concert TV program to an interactive music-themed Web site in a partnership with Yahoo. Dave and Shappy’s 100- concert road trip can be watched at the Smash on Yahoo! Music site The offerings at Smash on Yahoo! Music …

News America Marketing will test motion-sensitive P-O-P this summer through an exclusive partnership with Reactrix Media Systems. Reactrix’s “Reactive Media” system projects branded content that’s triggered by shoppers’ movements; consumers can touch …

Last week, Boston played host to a small education related conference. Attended by mainly universities interested in trends in the post-secondary market, it remains largely unattended by those in our space. Similar to Ad:Tech, the show…

On Tuesday of this week, Google broke new ground – not by unveiling an innovative feature but by becoming the largest public media company, this in only ten months of having been listed on the NASDAQ. At $80 billion, Google’s market cap overtook long time…

Call it a two-for-one premium. Coaster CD is a watertight, plastic case with a mini CD or DVD inside. The three- or five-inch discs can deliver music, video clips or static content. Disney/ABC Network used Coaster CDs to showcase clips from shows …

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with “experience marketing.”
The term “experience marketing” can replace all other discipline labels since it encompasses—well, everything. Everything we do as humans, good or bad, is an experience. Any interaction that a consumer has with your brand/product/service is an experience. Experience marketing is every marketing initiative that a company sets out on, all tucked together under one big umbrella.

Any good affiliate marketer’s (or business person’s) main objective is to make the most money as efficiently as possible. Search arbitrage on a pay-per-click basis always carries the tradeoff between high volume general keywords and lower volume…