Search Results for: content marketing
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Agencies
News Briefs
KASHI CO.: La Jolla, CA, is proving it has…ATARI: has named David Pierce…SUNDANCE CHANNEL: has named Kimberly Gabelmann as…
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Web Video to Grow Faster than Expected: Report
A New York research firm has upped its estimate of the amount that will be spent on streaming ads over the internet in 2007. According to eMarketer, that figure will now hit $650 million, up from an earlier 2007 forecast of $640 million published last November.
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Agencies
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.
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Data & Analytics
Marketing to Today’s Teens: The Same but Different
Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.
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The Tech Trek
When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.
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Agencies
Ads and the Blogosphere
THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global
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Online Game Market Taps News Users: Survey
Online games aren’t just for hardcore gamers and casual players. The gaming community has expanded to include six distinct groups of players, giving marketers a new challenge to reach the growing audience, a recent survey found.
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Agencies
Wal-Mart Hosts Soap Opera Stars, Fans
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.
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SPOTLIGHT ON… Patrick McKenna from DMi Partners
– Learn about an agency managing an ad campaign at $100/click
– Learn about DMi Partners and the services they provide
– See how Patrick envisions his company in the future -
VoIP Grew 83% in 2005
There were 10.3 million VoIP subscribers around the world at the beginning of 2005, and 18.7 million by the year’s end. This marks 83% growth for the year, according to Point-Topic, a UK-based company specializing in broadband…