Search Results for: content marketing

The Coca-Cola Co. reported fourth quarter revenue of $5.26 billion, a 2% increase from $5.18 billion one year ago. For the full year, it reported only modest growth in revenue and unit case volume, prompting its CEO to say the company was not content …

Search as an industry is always in the news. And these past few week’s have been no exception. Rather than earnings or user base statistics, the most recent news has focused on feature developments and operational strategy

A new media company is selling 10-second ad spots and closed-caption sponsorships for broadcast and cable TV. The Los Angeles-based company, TV10s, will sell 10-second ad slots and sign brands to sponsor closed-captioning during TV programs. John …

Through star power, humor and even an offer to win a trip to outer space, marketers showcased their wares in full force during Sunday’s Super Bowl extravaganza. Brands that each paid the $2.4 million for a 30-second spot on FOX took fewer risks with …

Maynard, MA-based Monster Worldwide aims to improve its market timing with personalized e-mail offers and Web site promotions with new Affinium predictive analysis and campaign management software recently acquired from Unica Corp. of Waltham, MA.

Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since …

WAMU, a public radio station in Washington, DC, thought it was on the right track when it redesigned its Web site last year.

The Home Depot has teamed up with reality-show producer Mark Burnett Productions to build its brand into a host of reality TV shows to further leverage the company. Under a new multi-program and multi-year deal, Mark Burnett Productions will incorporate …

State and federal legislation greatly influence operations for any business, and ours does not escape this.

Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.