Search Results for: content marketing

Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.

According to the latest report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), marketers spent $7.9 billion in their Web advertising campaigns during the first half of 2006. This was a 37%…

Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its “My Circle” feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.

Silhouettes Offers “The Look” for Fall Silhouettes, a catalog and Internet retailer of plus-size women’s apparel, has “The Look” for fall 2006, according to a recently tracked catalog. The Silhouettes logo in white is superimposed over the phrase in …

General Motors is capitalizing on its new “Elevate” campaign by introducing compatible video clips on a new Web site, as well as planting them on social networking sites in the hopes they will spread like wildfire.

Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.

Jumpstart Automotive Media announced it will partner with prominent Web sites and ad networks to offer behavioral ads to automotive shoppers across a wide distribution base.

It almost embarrasses me to join the fray of people covering the world of online video. Admittedly, though, the world of online video has begun to take shape, and quite a bit has unfolded within the past week. This week’s news…

The world of online video includes a number of facets – from content for sites, as content for download, to ads that can appear on content and ads that appear before and/or after other video content. When most people say video…

With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?