Search Results for: content marketing

Next weekend FedEx will send 150 employees to the Aaron’s 499 NASCAR race to cheer on No. 11, the new FedEx car. FedEx is tapping its estimated $12 million sponsorship of Joe Gibbs Racing for employee incentives, from free and discounted tickets to …

Think of it as a prime example of the business cliché about eating your own dog food: The U.S. Postal Service has launched a free magazine about the virtues and successes of direct mail.

Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.

: I was touched by that moving (actually, heartbreaking) story of Willem Blom. It is amazing that you have found an example of the horrors of the Holocaust that pertains to direct marketing – it shows how evil touches every aspect of life. Blom’s …

GAP, INC.: has named Cynthia Harriss as president of the Gap brand, effective May 2. In her new role, Harriss, 53, will oversee the Gap brand in North America, including Gap Adult, GapKids, babyGap and GapBody. Harriss will report to Gap, Inc. President …

Attendees at the opening session of the Ad:Tech San Francisco meeting seemed stoked to hear some good news about the intersection of marketing and the online world, and they got it from a long-time Internet cheerleader: Mary Meeker, managing director of investment bank Morgan Stanley.

Cingular Wireless and the WB Network have teamed up to give consumers a shot at a director’s role. Under a new promotion, One Tree Hill fans can choose the ending of an upcoming episode via text messaging. Growing in popularity, fans can decide …

While the debate heats up about the impact of food marketing on American childhood obesity rates, baby food and baby care company Gerber says most parents are eager to help their children start healthy and stay healthy. They just need some encouragement in the right direction.

DirecTV, Inc. plans to launch an advertising development partner program in September, which will give clients an interactive ad and research vehicle that spans across multiple DirecTV product platforms. The Chrysler Group is the first to sign a …

Video is an accepted part of online marketing, but there’s one area it has not yet penetrated: E-mail newsletters. Not yet, anyway. But IMN Inc., an e-mail service vendor, is working on a system that will soon allow marketers to present near-DVD quality videos in their e-zines