Search Results for: content marketing

  • Agencies

    This One’s for You

    THE QUESTION IS ENOUGH TO daunt any marketer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The

  • Live from the Mo Show: Mobile Usage on the Rise

    (Promo) The use of mobile devices as part of integrated marketing programs is on the rise, driven by the increasing penetration of cell phones in the U.S.

  • Viacom Television Adds Ad Content to CBS Web Sites Via CoolSavings

    Viacom Television Stations Digital Media Group has partnered with online couponer CoolSavings to bring advertisers’ offers and printable coupons to newly designed CBS station Web sites as part of its “Always On” digital media initiative.

  • Agencies

    State of the Union

    The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising…

  • Traffix Announces Official Launch of RocketProfit.com

    PEARL RIVER, N.Y.–(BUSINESS WIRE)–Sept. 7, 2005–Traffix, Inc. (NASDAQ: TRFX – News), a premier interactive media company, announced today the official launch of its new affiliate marketing site, RocketProfit (http://www.rocketprofit.com).

  • Live from the Mo Show: Leveraging Mobile in Integrated Promos

    The use of mobile devices as one component in an integrated marketing program is on the rise, driven by the increasing penetration of cell phones in the U.S. There are about 190 million U.S. mobile phone subscribers and 98% of those wireless devices are …

  • Broadband Studies Conflict

    Forty two percent of American homes have broadband access to the Internet, a 16% increase from the beginning of the year, according to a report from Nielsen//NetRatings that somewhat contradicts an earlier report from The Pew Internet & American Life Project.

  • Agencies

    Disney: Keeping Employees Content Through Incentives

    Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance. PROMO P&I talked to Anne …

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  • Agencies

    Direct Mail Vendor Uses E-Zine to Inform Clients

    How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.

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  • Milwaukee Journal Sentinel Hires Online Marketing Exec

    The Milwaukee Journal Sentinel Inc. has named Sharon Prill vice president of interactive media & marketing. Prill is currently employed as interactive media director at The News Tribune in Tacoma, WA