Search Results for: content marketing

More companies are sending e-mail, particularly HTML e-mail, today than they were in 2002, but the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop at DMA05 in Atlanta on Saturday.

MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation’s largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company

E! Entertainment is coming to a theater near you, thanks to a new partnership between the network and Screenvision, a movie advertising company. New York City-based Screenvision has added a “pre-show” to more than 1,000 digital screens across its …

It’s a familiar syndrome in the e-mail newsletter business. The first issue pulls a great open rate. Then the second issue goes out and the opens are in the lower double digits. Does this mean you have a turkey on your hands?

A Child’s Dream Come True Goes Full-Color The first full-color catalog from the family-owned and operated enterprise A Child’s Dream Come True features 32 pages of “Natural crafts, toys and more… To nurture the child’s sense for life and imagination.” …

Wal-Mart TV Network is adding a new channel: Checkout TV. The expansion of Wal-Mart’s in-store TV network puts flat-panel monitors in checkout lanes, running local entertainment, news and weather updates, and promos for new products and items shelved …

T-Mobile USA, Inc. has signed a multi-year $100 million marketing deal with the NBA and WNBA to become the Official Wireless Services Partner of both sports associations. The wide-reaching three-year agreement crosses all marketing channels of the NBA …

The message might have come out a little late yesterday for those covering the industry to pick it up, but almost assuredly, this topic will dominate the industry today. Then again, maybe not. Postings about the topic are scarce, and usually such postings…

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

Hollywood loves a good horror film, but the harsh reality of this year’s slumping box office has been scarier than a Friday the 13th sequel. As film attendance