Search Results for: content marketing

  • Draft Promotes New-Media Guru Davis

    Draft has promoted Michael Davis to senior VP-director of Emerging Media, a new post at the Chicago agency.

  • Mail Stream: A Report on Incoming Direct Mail

    Every Day with Rachael Ray Debuts Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader’s Digest. A simple but highly functional …

  • FTC Spam Settlement Includes Tough Affiliate Rules

    Four people operating adult Web sites and an affiliate e-mail marketer for those sits have paid $621,000 to settle a Federal Trade commission (FTC) spamming complaint. Operating restrictions included as part of the settlement reinforce the FTC’s view that companies may be held responsible for the actions of their affiliates.

  • Google Unveils Free Analytics Service

    On Monday, November 14, Google announced that it would make its Web analytics service available to Google account holders for free. Google acquired the San Diego based Urchin Web Analytics in March and has up until recently continued to use the Urchin…

  • The Blurring of Search and Media

    That Ad:Tech might have felt crowded, overlapping, and utterly confusing – reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the…

  • Michigan Governor Signs Revamped E-mail Registry Law

    (Direct Newsline)— Gov. Jennifer Granholm yesterday signed a reworked version of the state’s children’s protection registry act, putting Michigan’s controversial child protection e-mail address registry into effect immediately, according to officials. …

  • Hollywood Writers Call For Product Placement Regs

    Exhausted with the task of crafting scripts with embedded advertising, Hollywood writers and actors unions are urging studios to develop rules around product placement. Writers and actors alike argue they aren’t getting their fair share of product …

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  • Michigan Governor Signs Revamped E-mail Registry Law

    Michigan Gov. Jennifer Granholm yesterday signed a reworked version of the state’s children’s protection registry act, putting Michigan’s controversial child protection e-mail address registry into effect immediately, according to officials.

  • Marketing Face-Off: A Perspective on 2006

    Renegade Marketing CEO Drew Neisser rings out the Innovative Year or Marketing, and predicts the tactics of 2006.

  • Despite Anonymous Threat Letter, DMer to Back Utah Suit

    Pornography trade association Free Speech Coalition is set to sue the state of Utah over its so-called child protection e-mail address registry, Direct has learned.