Search Results for: content marketing
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News Briefs
STARBUCKS: officially marked its first foray into the movie business Tuesday kicking off…LIPTON: will debut five new tea flavors this month under…PROCTER & GAMBLE: Cincinnati, is consolidating database management for…TRAVELOCITY.COM LP: and AOL said yesterday that the…
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Agencies
State Kids’ No E-Mail Bills Dead
The kids’ do-not-e-mail juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications is grinding to a halt—at least for now.
A bill in Georgia that would have established so-called child protection do-not-e-mail registry died last week. A similar bill in Connecticut was gutted. Similar bills in Iowa, Wisconsin and Hawaii are also either dead or languishing.
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Email
Exclusive: State Kids’ No E-Mail Bills Dead
A bill in Georgia that would have established so-called child protection do-not-e-mail registry died last week. A similar bill in Connecticut was gutted. Similar bills in Iowa, Wisconsin and Hawaii are also either dead or languishing.
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Engaging Workers
Internal branding is driving the creation of major budgets earmarked to market the company’s benefits, products and services to its employees just as
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Less is More
Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell
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Agencies
Want Service? It’ll Cost You
I hate the Lexus lanes the toll strips more and more states are transforming their under-used carpool lanes into. For a premium price, solo motorists
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Goal Tending
Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in
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Agencies
Flexjet Leverages Film Content for Private Jet Travel Promo
Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …
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Google Wi-Fi Ads Patent in the Works
The U.S. Patent and Trademark Office published a patent application filed by three of Google’s employees back in September of 2004. Google engineers Wesley Chan, Shioupyn Shen, and Georges Harik are trying to get a patent on…
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212 Newsmaker Night with John Battelle: Author of The Search
I’m looking at John Battelle’s words that I jotted onto my notepad: “ephemeral to the eternal”. He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged..