Search Results for: content marketing

  • News Briefs

    STARBUCKS: officially marked its first foray into the movie business Tuesday kicking off…LIPTON: will debut five new tea flavors this month under…PROCTER & GAMBLE: Cincinnati, is consolidating database management for…TRAVELOCITY.COM LP: and AOL said yesterday that the…

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  • State Kids’ No E-Mail Bills Dead

    The kids’ do-not-e-mail juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications is grinding to a halt—at least for now.

    A bill in Georgia that would have established so-called child protection do-not-e-mail registry died last week. A similar bill in Connecticut was gutted. Similar bills in Iowa, Wisconsin and Hawaii are also either dead or languishing.

  • Exclusive: State Kids’ No E-Mail Bills Dead

    A bill in Georgia that would have established so-called child protection do-not-e-mail registry died last week. A similar bill in Connecticut was gutted. Similar bills in Iowa, Wisconsin and Hawaii are also either dead or languishing.

  • Engaging Workers

    Internal branding is driving the creation of major budgets earmarked to market the company’s benefits, products and services to its employees just as

  • Less is More

    Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell

  • Want Service? It’ll Cost You

    I hate the Lexus lanes the toll strips more and more states are transforming their under-used carpool lanes into. For a premium price, solo motorists

  • Goal Tending

    Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in

  • Flexjet Leverages Film Content for Private Jet Travel Promo

    Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …

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  • Google Wi-Fi Ads Patent in the Works

    The U.S. Patent and Trademark Office published a patent application filed by three of Google’s employees back in September of 2004. Google engineers Wesley Chan, Shioupyn Shen, and Georges Harik are trying to get a patent on…

  • 212 Newsmaker Night with John Battelle: Author of The Search

    I’m looking at John Battelle’s words that I jotted onto my notepad: “ephemeral to the eternal”. He was describing the permanent trace we leave behind as Internet users – how our immediate needs or curious whims are logged..