Search Results for: content marketing

Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign to get the word-—or in this case, the letters—out.

Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.

The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.

The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services.

Look down. What’s on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave.

But you would have known that if you received DSW’s Reward Your Style Loyalty Member monthly e-newsletter.

According to a report released by Insight Research, streaming video and music seen and heard through the Internet and mobile gadgets will reach $27 billion in revenue by the year 2011. And this is what Insight president Robert…

Every three months, public companies release their performance for the previous three months. Those with an interest, often a vested interest, in the stock market tend to follow these events closely – both the lead up to the actual…

I remember my mother buying Amway soap during my childhood. I didn’t quite understand how the organization functioned then, and I still don’t today. Amway, now re-branded as Quixtar falls in the multi-level marketing category…

Amazon.com’s sales jumped from $1.90 billion in first-quarter 2005 to $2.28 during the quarter just ended. But increases in technology and content and fulfillment expenses ate into its net income, which slipped from $78 million a year ago to $51 million in first-quarter 2006.

The new Fox television series Prison Break is now serving as the centerpiece for an integrated marketing partnership that coincides with the launch of Toyota’s new Yaris liftback and sedan.