Search Results for: content marketing

Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.

Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”

LOS ANGELES – May 18, 2007 – Gorilla Nation (www.gorillanation.com), the world’s largest online ad rep firm, today announced its partnership with Great Hill Partners (http://www.greathillpartners.com/), a Boston-based

New Alignment Maximizes One Of The Most Experienced Teams In Online Marketing Solutions

In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. The realization that each partner can be useful to the other often isn’t enough to dispel the suspicion that the partnership is unfairly skewed. Much the way search advertisers and affiliate networks have regarded each other for some while now…

Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.

Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York.

Several companies are reportedly in discussions with GET Interactive to introduce technology for direct response product placement promotions, which would be distributed as video content via the Internet and handheld communications devices.

Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.

E-mail service provider Blue Sky Factory announced it has acquired RSSFWD, a company that forwards RSS content feeds via e-mail technology.