Search Results for: content marketing
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Shopzilla Picks Rysa Pintar for CMO Spot
Search shopping site Shopzilla.com has hired Rysa Pintar as chief marketing officer
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Mobile
Live from the Mobile Marketing Forum: Sprite Launches Social Community for Teens on Cell Phones
The Coca-Cola Co. is pioneering digital marketing with plans to launch this month a social community for teens via mobile phones for its Sprite brand.
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Agencies
Sabre Acquires E-site Marketing
Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed.
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Urban Hustlers Emerge as New Sought After Target; Study
Marketers looking to make a big splash with today’s urban consumer need to better understand what drives the group.
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Digital
Google Acquires RSS Platform with FeedBurner Buy
Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.
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Digital
Innovation Interactive Completes Buyout from Parent
nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan.
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Top Five Ways to Improve Online Sales for Subscription Sites
I just got the transcript of MarketingSherpa’s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific “what really works” tactics stood out
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Agencies
Book Worms
Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut
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100 Promo
1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT
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Made for Each Other
Dairy Queen Has Launched its largest campaign since the popular ice cream dessert called Blizzard debuted in 1985. The company has a $25 million budget