Search Results for: content marketing

SIX FLAGS: and National CineMedia have joined forces in a new…THE MARKETING ARM: Dallas, has hired Dan Belmont as…LIME PUBLIC RELATIONS + PROMOTION: New York, has absorbed p.r. shop…

How does a traditional marketer become a measurable marketer?

While most organizations, B-to-B, B-to-C or nonprofit, exclaim “marketing accountability is a top priority,” most don’t have the necessary metrics in place to quantify their efforts.

TV GUIDE MAGAZINE: and the Sci Fi Channel have…NIKE: and the USA Basketball are…STARWOOD HOTELS & RESORTS: has appointed Chad Waetzig…SONY ERICSSON MOBILE COMMUNICATIONS: and Orange PCS, a…FREIGHT TRAIN MEDIA, LLC: Cleveland, OH, is…SIDETRACK TECHNOLOGIES: will introduce…WHEATIES BOXES: will sport…SYNERGY SPORTS: Ocean, NJ, promoted Jay Silva…

PEPPERIDGE FARM: is running a…SAMSUNG ELECTRONICS COMPANY LTD: and Avaya, Inc. entered into an…HARRY & DAVID OPERATIONS CORP.: Medford, OR, promoted Cathy Fultineer to…AMERICAN EAGLE OUTFITTERS: has appointed Kathy Savitt…SCHOLASTIC: is counting down the paperback release of…

In their first appearance on the dais at a Search Engine Strategies session on click fraud, Yahoo! and Google went head-to-head with search engine marketing firms on the costs and cures for bogus clicks, alleging that lawsuits filed by search marketers alleging losses hurt the cause of eradicating the problem.

As users become more familiar with their favorite sites, it logically follows that they will have less and less use for a search engine. In fact, comScore’s 4th quarter 2005 survey found that it was the first quarter since this data has been…

I must admit; this week I wanted to cover what will be a hot topic in the weeks to follow. There is a shakeup coming in the education lead generation landscape, and it’s being led by one of the largest buyers of leads and one of…

Were Internet advertising like wines, then Vintage 2004 would be considered a good year. The drought that plagued the online ad market for most of 2000 through the end of 2002 is now just a blip on the radar, a slight false start, not…

Melissa Clemente promoted to VP-print production director, Tina Cline named VP-account director, for Draft’s

General Mills is using online venues to reach targeted audiences for its Yoplait and Betty Crocker brands.