Search Results for: content marketing

As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we’ve held in the industry for some time, that…

The same day that Apollo Group announced its partnership with Advertising.com was the same day that an article in AdAge told of “a war of words” as “as search-marketing vendors went toe-to-toe with Google and…

Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let’s pause a moment to recognize: Last week, Google quietly rolled out the capacity to give pay-per-click marketers in its contextual program more control over who sees their ads.

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

Kohl’s Department Stores this week begins its 26-market tour as title sponsor of the Kohl’s U.S. Youth Soccer American Cup.

Google announced late Wednesday that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud.

TAMPICO BEVERAGES: Chicago, has promoted Richard M. Ross to…VIRGIN ENTERTAINMENT GROUP: North America has promoted Dee Mc Laughlin to…

General Mills brings the great outdoors online to tout its Natural Valley Granola Bars to travel aficionados.

The number of podcast users is expected to soar to 45 million by 2010, versus 4.8 million last year. And, 20%t of those users download weekly, averaging six downloads per week, a good reason to know the dos and don’ts of podcasts as a marketing tool.

ABC is embarking on a new venture that will let fans download their favorite episodes of the network’s hit TV shows for free backed by ad-supported content.