Search Results for: content marketing

Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of “The One-Two Punch of B-to-B Branding: Print and Web Creative,” held Monday. George Hague, senior marketing strategist for Mission, KS-based catalog consulting firm J. Schmid & Associates, said business-to-business companies can differentiate by service and price, but the product remains the driving force behind branding.

Entrepreneurs in mail order have mastered an exciting but very tough, detailed business. You must master merchandise selection, sales projections, and cost per response with the first mailing. You quickly learn customer relationship management as you answer inquiries and complaints, and watch unfilled orders stack up when hot items sell out in the first week.

It’s been a big week for two of the Big Three search engines. On May 4, Microsoft held its annual MSN Strategic Account Summit in Redmond WA, where Microsoft CEO Steve Ballmer reaffirmed plans to spend $1.1 billion in research and development on MSN in the fiscal year that starts this July—twice the amount the company spent last year.

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.

TiVo has launched a new advertising search product that lets viewers create searches and select ad content.

Universal Studios Consumer Products Group is turning to the small screen to build additional revenue from its properties via a new mobile entertainment division.

News America Marketing has formed an Entertainment & Specialty Marketing division led by studio veteran Steve Ross.

Even the best Website content cannot provide brand-building value if no one reads it. So marketers invest in ways to generate qualified traffic to their sites, using television, print, and other online and offline efforts.

To stay relevant or even solvent, a company must keep itself informed. That’s why research, of both the in-house and outsourced varieties, is essential. At ConductSearch.com keeping tabs on who’s doing what in the marketplace is…

While blogs may seem like a harmless way for people to communicate, they
can wield enough influence to cause significant damage to a company’s
brand and image—and that damage can be done in a minimal amount of time.