Search Results for: content marketing

Mentos maker Perfetti Van Melle USA this week launched a contest that capitalizes on a pop-culture fad that could shoot brand awareness sky-high. Someone, somewhere figured out that dropping a Mentos mint into a 2-liter bottle of pop makes the beverage …

Eight O’Clock Coffee Co. is energizing coffee drinkers and its brand with a new blog that invites customers to share their gripes and thoughts about life, work and coffee. The blog, called The Grind, follows the storyline of a working mother of two who …

Remember Lycos, the search offspring dot-com bubble poster child CMG Information Services, Inc? Well, Lycos is still around, quiet, but still around after changing hands a few times. Now Christopher Mohn, heir to the…

Two weeks ago, we looked at the impact that sites like MySpace have and will continue to have on those in the direct response / lead generation space. Historically, lead generation advertisers have found a way to succeed on…

Examine the history of online social networking and the circumstances which led to the development of MySpace and its subsequent acquisition by …

It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,

You may not have heard about upcoming singer/songwriter Ne-Yo, but Coca-Cola has. It has put its marketing muscle behind the artist this spring banking

Carl’s Jr. and Hardee’s are on the search for fearless consumers who aren’t afraid to show what it takes to devour a good burger. Building off the theme

There’s a new slim purple dude online looking like a Slurpee spoon-straw who is directing consumers in all kinds of directions: Got a code? Snag some

Last autumn, I was invited to participate on a panel discussion hosted by the National Advertising Division (NAD) during Advertising Week events held