Search Results for: content marketing

  • Agencies

    Keep Your Copy Short and Sweet

    People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

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  • Agencies

    Sprite Hits the Street with a New Look and Message

    Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look.

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  • Social Media: Out of Control, on Target, and Changing the Rules

    Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later

  • Agencies

    AT&T, Taps Cars Movie in Multi-Million Direct Mail Campaign

    AT&T is rolling out a new campaign to promote the upcoming release of the Disney/Pixar animated feature Cars via a direct-mail campaign and interactive Web site touting its lightning-fast products and services.

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  • Free Ringtones – The Real Incentive Promotion 2.0

    Those that know me have probably seen that I have an odd passion for the economics of online offers, that is, trying to understand and explain why certain offers do well and what it takes for an offer to succeed – not just any offer…

  • Social

    Burger King Ups the Ante with MySpace.com

    In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.

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  • Social Networking Sites Grew 47% in a Year

    (Direct Newsline)—U.S. traffic at the 10 leading social networking sites soared in April by 47% over the same period last year and now equates to about 45% of all active Web users, according to marketing research firm Nielsen//NetRatings.

  • Social Networking Sites Grew 47% in a Year

    U.S. traffic at the 10 leading social networking sites soared in April grew by 47% over the same period last year and now equates to about 45% of all active Web users, according to marketing research firm Nielsen//NetRatings.

  • Yahoo Plans Changes to Ad System

    On Monday Yahoo! revealed long-awaited changes to its online advertising platform, which will be implemented in three phases. This comes in the face of waning hope that Yahoo! can keep up with Google’s online advertising…

  • CPX Interactive Serves Over 25 Billion Impressions

    NEW YORK, May 10 /PRNewswire/ — CPX Interactive, a subsidiary of Buds Inc., announces traffic results for the first quarter of 2006. CPX Interactive served more than 25 billion impressions on over 3,000 sites the first three months of 2006…