Search Results for: content marketing

Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.

The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens.

CEO Eric Schmidt told an audience of search advertisers that his company’s business model of selling targeted ads at auction can make the transition to other online and offline media — including radio and perhaps television.

Eric Schmidt, Google CEO, is betting that advertising will be a hit on the Internet even beyond search. That’s why his company has launched a flock of new ad initiatives in the last two weeks, he told an audience at this year’s Search Engine Strategies meeting in San Jose CA.

A study titled “Secure the Trust of Your Brand: Assessing the Security Mindset of Consumers” was conducted by the Chief Marketing Officer (CMO) Council and Opinion Research. The results were released on Monday, and reveal…

Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.

Umbria Inc. has launched Umbria Accent, a new analytics service to mine consumer data and generate reports from Internet blogs, message boards, chat rooms and other online public forums.

Grey Healthcare Group, a wholly-owned subsidiary of global ad conglomerate WPP, has agreed to acquire Boston-based Catalyst On-line, a digital marketing firm specializing in search marketing.

I’m going to give direct response marketing a rest this week. Brand advertising has more than its shares of foibles, and in the spirit of balance I offer the following, which vivisects one such campaign. A slightly different version of the following piece first appeared in CM Plus (www.chiefmarketer.com/cm_plus), Direct executive editor Beth Negus Viveiros’s excellent newsletter which covers the lighter side of marketing. The spot itself is available on the YouTube video sharing site I wrote about last week (www.youtube.com). Type “Manthem” into the search box and… enjoy?

In a scant six months, Burger King’s television commercials have gone from the sublime to the ridiculous.

Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving.