Search Results for: content marketing

Spending on alternative media strategies rose 16.4% in the first half of 2006 to an estimated $53.4 billion thanks to continued audience fragmentation and a growing shift from traditional media, according to a new report.

Autobytel has tapped Jonathan Rosen to serve as its senior vice president of Web business operations, a newly created position. Rosen joined the online automobile marketer from AOL’s search group, where he was head of strategy and business development.

Most of today’s online experiences lack personal relevance. In many cases the hurdles are not technical: Site templates have become off limits except during redesigns.

Yesterday, I had the opportunity to present, as part of a panel at DM Days, my thoughts on the changing search landscape. My piece focused on CPA search, a topic that fascinates me in no small part due to the arbitrage activity taking

Last year, consumers paid for 382 million downloads of mobile games, and that number is expected to soar to 1.7 billion by 2010, representing a $5.9 billion industry and signaling the industry’s rapid growth.

Motorola has tapped international soccer star David Beckham to be the company’s global brand ambassador.

More and more marketers are looking at cinema advertising as a means to tout their products.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

Four shifts in mentality can help you prepare your brands to foster meaningful consumer connections with social media.

Promotion agency veteran John Palumbo has formed a new brand-content consultancy, BigHeads, with charter clients Braun, Ramada Hotels and Remy.