Search Results for: content marketing

For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”

AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.

KASHI CO.: La Jolla, CA, is proving it has…ATARI: has named David Pierce…SUNDANCE CHANNEL: has named Kimberly Gabelmann as…

A New York research firm has upped its estimate of the amount that will be spent on streaming ads over the internet in 2007. According to eMarketer, that figure will now hit $650 million, up from an earlier 2007 forecast of $640 million published last November.

In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.

Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.

When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.

THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global

Online games aren’t just for hardcore gamers and casual players. The gaming community has expanded to include six distinct groups of players, giving marketers a new challenge to reach the growing audience, a recent survey found.

Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.