Search Results for: content marketing

Consumers are more accepting of ads on their cell phone—if they are relevant, a new report from mobile marketing company Enpocket finds.

The UK market for affiliate marketing will grow 60% in 2006, breaking through the 2 billion-pound ($3.8 billion) mark to an estimated value of 2.16 billion pounds ($4.07 billion), according to a report from E-Consultancy.

Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters.

Video is big on the Internet, and particularly consumer-generated video. But so far, agreement over how to profit from it through advertising is not. Video hosting platform VideoEgg may have come up with one part of the answer: permission-based ads that advertisers don’t pay for until a user sees them.

Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers.

Use of local online search in the U.S. increased about 43% from July 2005 to the same month this year, according to a survey by comScore Media Metrix.

TV screens may soon be at a McDonald’s near you. A Chicago-based McDonald’s is testing a new in-store marketing tool designed to build customer loyalty

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending

After news broke last month of the development of Bud.TV costing an estimated $30 million 500 phone calls and hundreds of e-mails streamed into parent

The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life