Search Results for: content marketing

I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray

While most e-mail marketers think forbidden content is usually why their e-mail gets blocked from recipients, senders’ bad reputations are responsible the vast majority of the time, according to deliverability concern Return Path.

Boulder, CO-based TDA Advertising & Design appointed Teri Fildey as director of client services, a new position. She assumes day-to-day management on all accounts from agency founder, Thomas Dooley, who remains president.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

As we look ahead to the 2007 marketing arena–and below are my picks for the 10 trends most worth watching–we should do so with both wonder and cynicism, cheering greatness and booing duplicity.

New York, NY, October 10, 2006 – Retailers, catalogers, marketers and e-retailers are expected to spend $1.2 billion this year for online advertising campaigns that leverage behavior targeting (“BT”) according to eMarketer.

The marketer with a good mailing list, offer and copy — and who pays careful attention to how his letter looks — will have better results than the person who focuses solely on content, with no regard to how it’s presented.

Utah officials expect foreign companies to pay to scrub their lists against its cockamamie do-not-e-mail registry. Or at least that’s the conclusion we drew after an e-mail exchange with a spokeswoman.

Google has agreed to buy video sharing Web site YouTube for $1.65 billion in stock, taking a dramatic leap forward in its effort to become the go-to site for Internet video both from commercial sources and consumers.

Yahoo is getting ready to shoot a collection of user-generated content into space.