Search Results for: content marketing

  • Digital

    Google Gets It on (with) eBay

    A couple of months ago, eBay and Google were the Paris Hilton and Nicole Ritchie of e-commerce, supposed enemies thanks to fears that Google was poaching on eBay’s auction turf with Google Base and on PayPal’s online payment model with one of its own. And eBay seemed to make a point of looking elsewhere than to Google for search-ad services for its U.S. Web pages, considering Microsoft before finally settling on Yahoo!’s offering in May. But if they were indeed at odds, Google and eBay made up big time this week.

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  • Bazaarvoice Launches Customer-Review Syndication

    Bazaarvoice, a hosted service that manages customer rating and review functions for Web sites, has launched a service that will syndicate those reviews out to consumer portals and shopping comparison sites.

  • Email

    Unspam Unveils Newest Marketing-Unfriendly Scheme

    Unspam

  • JCPenney Readies First Live Ads

    J.C. Penney Corp. this week will air its first-ever live TV spots that push the edge between TV programming and advertising.

  • Restaurants and Retail Most Common Phone Directory Searches

    A new poll examines what Americans are looking for when they do a local directory search on their phones. And as it happens, most of us are looking for a nosh.

  • News Briefs

    CBS: is promoting its new fall line of shows via an…COCA-COLA: has signed Kansas City-based…SESAME WORKSHOP: and Busch Entertainment Corp. signed a…

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  • Use Common Sense

    Use Common Sense Aug 24, 2006 12:47 PM, By Brian Quinton Faced with those continual adjustments by the search engines, marketers need to rely less on programming tricks and more on the kind of common sense they apply elsewhere in their business, …

  • A Few Good Tips

    A Few Good Tips Aug 24, 2006 12:47 PM, By Brian Quinton * Links matter, but highly relevant links matter more. Don’t look at links as short-term traffic boosters. Take the time to earn a good link to a useful site, just as you’d invest time to get a …

  • New Rules of the Game

    New Rules of the Game Aug 24, 2006 12:47 PM, By Brian Quinton Forget about discovering a “magic formula” that will win a high ranking for every search on your appropriate keywords, said Jennifer Laycock, editor-in-chief of Search Engine Guide. To …

  • Search for Small Businesses Part1

    Search for Small Businesses Aug 24, 2006 12:47 PM , By Brian Quinton Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown. That …