Search Results for: content marketing

It’s hard to explain or put a finger on it, but we are beginning to witness something big. When it comes to just what the next big thing will be, much of the discussion to date has focused on online video. And, chances are that’s…

When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product

We’re content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying

The Promotional Products Association International has named the winners of the 2007 PPAI Web Award.

With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg’s is the recipient

Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.

(Direct) Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicate contextual ads

As consumers move to take more control over all aspects of their harried lives, we’re seeing dramatic changes in media, marketing, and advertising—

White papers posted online on targeted business-to-business Websites can boost brand awareness, establish a company’s credibility, and generate hundreds of leads.

Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys “R” Us gifts cards, DVD players and Hot Wheels bicycles.