Search Results for: content marketing

Ten major brands have committed to strengthening the self-regulatory guidelines they operated under when marketing to children.

November 14, 2006: Internet Advertising Group, an iMedia Holdings, Inc. company, has launched CollegeEducationWeekly.com, a one-stop online destination for potential students interested in pursuing an online college degree. Education counseling just became even more…

Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the…

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.

General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.

A Google quarterly filing with the Securities and Exchange Commission has revealed that the company is fighting a copyright infringement claim against its Google Video service, along with suits against some of its other online products

WENDY’S INTERNATIONAL: has named Kerrii B. Anderson as…THE MOBILE MARKETING ASSOCIATION: released its…

Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn them into raving evangelists for your product.

Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark…