Search Results for: content marketing

In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what’s to come.

KFC is rolling out a promotion around its newest Snacker sandwich that will have consumers replaying a TV spot to find a hidden message.

Anheuser-Busch is launching an Internet-based entertainment network targeting its core market young, legal drinking age males.

Hispanic marketing and promotions agency AIM, San Diego, named David Flynn senior marketing and media strategist and Jana Goodell account executive.

According to information released by Nielsen Monitor-Plus and Nielsen//NetRatings, Internet advertising spending increased 49% during the first half of 2006, while overall advertising spending rose 5.1%.

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is…

For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”

AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.

KASHI CO.: La Jolla, CA, is proving it has…ATARI: has named David Pierce…SUNDANCE CHANNEL: has named Kimberly Gabelmann as…

A New York research firm has upped its estimate of the amount that will be spent on streaming ads over the internet in 2007. According to eMarketer, that figure will now hit $650 million, up from an earlier 2007 forecast of $640 million published last November.