Search Results for: content marketing

In an effort to grow viewership, the Public Broadcasting Service is aggressively spreading its content to platforms beyond the traditional small screen.

Upromise Inc. is tapping into the user-generated content craze with a video contest offering the chance to win $25,000 toward college tuition or student loans.

A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest.

A recent catalog from Heavenly Treasures offers diamond-encrusted peace symbols, as well as more traditional wares (gold spider earrings, sailboat pins.) Mothers Against Drunk Driving has sent out a 5

Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.

What do you do after a Web 2.0 promotion turns sour? If you’re Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something

Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria’s Secret card? Or a $100 card for Toys Us, no charge? Just fill out this

Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years

The protracted writers strike is resulting in an abundance of product placement in reality TV, and the engine isn’t slowing down anytime soon. Since November