Search Results for: content marketing

The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.

In 1927’s “The Jazz Singer,” Al Jolson addressed movie audiences and uttered the famous line “Wait a minute, wait a minute. You ain’t heard nothin’ yet!” While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood “talkie” – a movie with a spoken audio soundtrack. It’s a line that could also be applied to online content delivery.

September 15, 2006 NEWS FROM PROMO XTRA Doritos Invites Consumer Ads for Super Bowl Sep 15, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann Trial Date …

Marketing history is rich with examples of successful campaigns that have made effective use of code promotions. These campaigns owe a debt of gratitude to

Software marketer PTC is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

In an effort to entice more small businesses to try their hand at search marketing, Google has announced a partnership with Intuit, the maker of the QuickBooks accounting software for small businesses.

Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.

Circuit City Stores has promoted Samsung veteran Peter Weedfald to senior VP-CMO of the consumer electronics retailer.

MIVA is expected to announce today the global launch of a new contextual ad product that will embed links to pay-per-click ad within the text of a Web page.