Search Results for: content marketing

According to a study carried out by ICM, a market research company based in the U.K., and commissioned by the BCC, online video sites are taking away from the time people spend watching their television screens. Though this…

Sites such as YouTube illustrate the challenges of ad matching well. Some incredible technologies have been developed that help tremendously, behavioral targeting being one. I have always liked what behavioral targeting…

Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday.

The latest toy catalog from Polkadots offers

Every direct marketer aims at “one-to-one marketing.” But the business of “book search” for one-of-a-kind used and out-of-print titles may hold the record for being a more completely one-to-one business model than any other Internet operation.

The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can now get some of the same face-to-face shopping assistance when they research products online, thanks to the addition of consumer-generated product videos by comparison shopping engine ShopWiki.

According to the Pew Internet & American Life Project, Americans conducted 6.6 billion searches in September 2006, up 31% from September 2005.

The Reader’s Digest Association Inc., operator of the world’s largest-circulation magazine as well as a direct-marketing business, has agreed to be acquired by a private equity firm.

Yahoo! and Microsoft have agreed to join Google in supporting a software protocol that will make it easier for them to find and include Web pages in their general search indexes.

MasterCard is going mobile.
The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network’s series Bones.