Search Results for: content marketing

  • BrandAnimation: Changing the Rules of Engagement

    Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?

  • Marketing in a Vending-Machine World

    A growing trend in the U.S., building upon its success in Japan, brings a new wrinkle to the store-within-a-store approach: high-end vending machines.

  • Lost No More

    ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

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  • e-zines are e z

    Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Daily Queen. Granted, some of us missed it.

  • Rewind

    So much for glacially paced evolution. Promotion marketing took defined strides this past year.

  • I Saw the Light

    Talk about inspiration: Every one of this year’s Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional

  • Web Watch 2.0

    SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

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  • The Power of Tower

    THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn’t surprising that the news

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  • After YouTube, Verizon Wireless Taps Revver for Videos

    Move over, YouTube.
    One day after striking a landmark deal with the social networking site, Verizon Wireless announced a similar partnership with YouTube competitor Revver, Inc. The agreement lets Verizon’s V Cast Music service customers watch user-generated video content on their handsets.

  • Make Links Work for You—Carefully

    (Searchline) If you’ve been running a Website for any length of time, you’ve probably gotten at least a few e-mails offering to trade links with another Website.

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