Search Results for: content marketing

Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers.

Use of local online search in the U.S. increased about 43% from July 2005 to the same month this year, according to a survey by comScore Media Metrix.

TV screens may soon be at a McDonald’s near you. A Chicago-based McDonald’s is testing a new in-store marketing tool designed to build customer loyalty

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending

After news broke last month of the development of Bud.TV costing an estimated $30 million 500 phone calls and hundreds of e-mails streamed into parent

The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life

It’s the Tupperware approach…applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects.

Online video sharing site YouTube has hired its first CMO, according to news reports.

Want to make sure your e-zine is going to be read?
Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc.

Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.