Search Results for: content marketing

News item: Time magazine has selected “You” as 2006’s Person of the Year. Time based its decision on consumers’ embrace of self-generated Internet content, such as blogs, video-sharing service YouTube, and social networks such as MySpace and Friendster.

Sports Illustrated has signed on with a new social-networking site for high school athletes

If you look at the numbers, it’s no wonder there is such a tremendous interest in wireless marketing

Cable TV network The N is going high-tech with it research. The network is partnering with online-research firm OTX and mobile-community provider mbuzzy to form a new wireless research panel

If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.

Sky Broadcasting, based in Britain, struck a deal recently with Google to provide its broadband users a Sky-branded package of Google’s search, advertising, communications, and video products.

MGI Lists was chosen to manage the American Society of Association
Executives’ 17,398-member list. Only business addresses are provided.

Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.

Coca-Cola is about as well known and, arguably, as embedded in pop culture as a brand can get. It’s lengthy, integrated sponsorship deal with American Idol and the uncanny interest generated by online videos of a couple of guys mixing Mentos and Diet Coke have set the pace.

Jeff Pomeroy promoted to senior director of public relations for New York City-based Turner Broadcasting Inc.’s Turner Sports unit.