Search Results for: content marketing

As we look ahead to the 2007 marketing arena–and below are my picks for the 10 trends most worth watching–we should do so with both wonder and cynicism, cheering greatness and booing duplicity.

New York, NY, October 10, 2006 – Retailers, catalogers, marketers and e-retailers are expected to spend $1.2 billion this year for online advertising campaigns that leverage behavior targeting (“BT”) according to eMarketer.

The marketer with a good mailing list, offer and copy — and who pays careful attention to how his letter looks — will have better results than the person who focuses solely on content, with no regard to how it’s presented.

Utah officials expect foreign companies to pay to scrub their lists against its cockamamie do-not-e-mail registry. Or at least that’s the conclusion we drew after an e-mail exchange with a spokeswoman.

Google has agreed to buy video sharing Web site YouTube for $1.65 billion in stock, taking a dramatic leap forward in its effort to become the go-to site for Internet video both from commercial sources and consumers.

Yahoo is getting ready to shoot a collection of user-generated content into space.

Consumers are more accepting of ads on their cell phone—if they are relevant, a new report from mobile marketing company Enpocket finds.

The UK market for affiliate marketing will grow 60% in 2006, breaking through the 2 billion-pound ($3.8 billion) mark to an estimated value of 2.16 billion pounds ($4.07 billion), according to a report from E-Consultancy.

Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters.

Video is big on the Internet, and particularly consumer-generated video. But so far, agreement over how to profit from it through advertising is not. Video hosting platform VideoEgg may have come up with one part of the answer: permission-based ads that advertisers don’t pay for until a user sees them.