Search Results for: content marketing

According to a new survey called “Personalization Survey” released by ChoiceStream, it seems that consumers are warming up to the idea of exchanging personal information for an enhanced, more personal…

Don’t look now, but another search engine with a specific target audience is looking to make its way into the U.S. market.

In 1979, a British Band named The Buggles released a song that almost all reading have heard at some point in their lives. Chances are most people haven’t seen the video, which is slightly ironic considering its status as the first…

The New England Direct Marketing Association has joined the newly-formed affiliate program of the Direct Marketing Association.

In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults

Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

Rickard List Marketing has been hired to manage the Ganthead.com Project
Managers files, effective Jan. 15. Some 100,000 postal and 45,000 e-mail
addresses are available for information technology professionals.

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

According to iSuppli Corp., the worldwide mobile gaming industry will surpass $6.1 billion in 2010. This is a far cry from the $1.8 billion the industry realized in 2005.

If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to the new Panama platform? Ummm…