Search Results for: content marketing

A Google quarterly filing with the Securities and Exchange Commission has revealed that the company is fighting a copyright infringement claim against its Google Video service, along with suits against some of its other online products

WENDY’S INTERNATIONAL: has named Kerrii B. Anderson as…THE MOBILE MARKETING ASSOCIATION: released its…

Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn them into raving evangelists for your product.

Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark…

In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to…

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.

When Philips Norelco looked at new product opportunities in the very crowded men’s shaving category, it looked at shaving everything but the face.

When asked what keeps the new CMO of YouTube.com up nights, the answer came easily:

Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.