Search Results for: content marketing
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I Saw the Light
Talk about inspiration: Every one of this year’s Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional
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Agencies
Web Watch 2.0
SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still
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Agencies
The Power of Tower
THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn’t surprising that the news
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After YouTube, Verizon Wireless Taps Revver for Videos
Move over, YouTube.
One day after striking a landmark deal with the social networking site, Verizon Wireless announced a similar partnership with YouTube competitor Revver, Inc. The agreement lets Verizon’s V Cast Music service customers watch user-generated video content on their handsets. -
Digital
Make Links Work for You—Carefully
(Searchline) If you’ve been running a Website for any length of time, you’ve probably gotten at least a few e-mails offering to trade links with another Website.
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TV Suffers at the Growing Hands of Online Video
According to a study carried out by ICM, a market research company based in the U.K., and commissioned by the BCC, online video sites are taking away from the time people spend watching their television screens. Though this…
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Captured: Inventory Extension
Sites such as YouTube illustrate the challenges of ad matching well. Some incredible technologies have been developed that help tremendously, behavioral targeting being one. I have always liked what behavioral targeting…
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Mobile
YouTube Strikes its First Mobile Distribution Deal with Verizon Wireless
Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The latest toy catalog from Polkadots offers
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Agencies
100 Million Used Books, All Available on One Web Site
Every direct marketer aims at “one-to-one marketing.” But the business of “book search” for one-of-a-kind used and out-of-print titles may hold the record for being a more completely one-to-one business model than any other Internet operation.