Search Results for: content marketing

Speaking at a Web 2.0 conference in San Francisco last month, Google CEO Eric Schmidt summed up his vision of his company’s future in a pithy three-word mantra: “Mobile, mobile, mobile.” Google, Yahoo! and Microsoft have all attracted a lot of attention in the last few months with their efforts to expand their search business into the mobile world. But among the many factors that make search on a phone different from doing so on a desktop, one in particular may complicate life for the Big Three engines: the wireless carriers as gatekeepers of mobile services.

E-mail has become the primary method of communication for many business owners. For some, e-mail is the “face” of the business to customers and prospective customers. A compelling, well-crafted e-mail will catch the reader’s attention and drive sales.

E-mail service provider Silverpop announced yesterday it has acquired marketing automation and lead-management company Vtrenz for an undisclosed sum.

(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.

For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users’ computers.

The past week or so has been an eventful one for Yahoo!, the second most used search engine in the U.S. First it swooped up online advertising exchange Right Media, which follows on the heels of Google’s DoubleClick…

In October of last year, Yahoo took many in the ad space by surprise announcing a strategic investment in ad network and exchange Right Media, as it led a $45 million Series B round of financing. While not an…

Boost Mobile wants to win fans by improving their social lives.

The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends.

Lead by example and a highly productive interactive, integrated marketing team will be the envy of colleagues in other less functional departments.

Here they are the eight first-prize winners of PROMO’s 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using