Search Results for: content marketing

  • Listline e-Newsletter 02/14/07

    Stash Media Inc. has appointed Direct Effect Media Services Inc. to
    manage a list with 5,294 Stash DVD Magazine subscribers’ e-mail
    addresses. This file targets designers, animators and motion graphics
    professionals who work in such industries as advertising and film
    production.

  • Pontiac Launches “Underground” Fan Site

    Pontiac is hosting a broad range of car enthusiasts with a new social-networking site.

  • Live From Circulation Day: Hard Offers, Vouchers Growing

    Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.

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  • Jessica Simpson Sold Me a Pizza

    It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…

  • A Dearth of Search Among Big-Box Retailers

    (Searchline) If youíre a small or midsize e-commerce site trying to compete with large multichannel, multibrand retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization

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  • People in the News

    Denver, Co-based Cultivator Advertising & Design, named Jeremy Pruitt senior graphic designer, working on the Red Robin Gourmet Burger and Anthony’s Pizza accounts.

  • What’s in a Name: Four Key Criteria

    One reason naming a business or a product is so hard: Everyone thinks it’s easy. Saying everything you need to in a few letters or syllables is, in fact, not easy.

  • From Gas to Gasbags

    It seems pretty obvious now that YouTube got its start at the gas pump. What were marketers thinking? They should have realized that the minute they pressed

  • How Would You Do?

    Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.

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  • Play Money

    Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

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