Search Results for: content marketing

There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.

Nickelodeon’s infamous slime is hitting the road.

The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.

For the first time since the introduction of the Quality Score in August of 2005, advertisers now have a glimpse into their Ad Group’s score. Advertisers learned last week that they could enable a Quality Score column as part of a…

Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

Adware firm DirectRevenue LLC and four of its principals have agreed to settle charges that they used unfair and deceptive methods to download adware onto consumers’ computers and then obstruct them from removing it, the Federal Trade Commission announced last week.

Belardi/Ostroy ALC has assumed management of the Junonia catalog list.
A total of 66,113 last-12-month and 105,094 last-24-month buyers are
available.

Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.

Oy. The body of the email that I received yesterday had written in it just that one word, a sign of exasperation, almost frustration, if not resignation. What could have caused such a response? A quick look at the forwarded message…

Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.

U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc.