Search Results for: content marketing

Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”

USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.”

At first glance mathematics and persuasive communication–writing and, particularly, public speaking–would seem to have little in common. After all, mathematics is an objective science,

Quebecor World Inc. has named Kevin Akeroyd president of its targeted direct marketing division.

Attorneys General in 27 states warned Anheuser-Busch yesterday about the promotion and sale of alcohol beverages that contain caffeine and other stimulants. The AGs expressed “serious concern” that the drinks are highly attractive to underage youth.

Warner Bros. Pictures is canceling advanced movie screenings in Canada as part of an effort to combat piracy

Internet media and market research firm Nielsen//NetRatings introduced its new online video measurement service, which is dubbed VideoCensus. Besides confirming Nielsen’s love of making one word out of two, this is an…

Recent Internet Retailer figures studied by survey software firm Vovici seem to indicate that online retailers who reach their customers through e-mail efforts could benefit from more targeted e-mail lists.

Recent numbers released by comScore Networks indicate that Second Life experienced a 46% increase in the number of users in March 2007 compared to January 2007.

More important than what you communicate through your e-marketing efforts, is to whom you choose to send it. Your list of email subscribers or recipients does much more than represent a core group of current or potential…