Search Results for: content marketing

In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. The realization that each partner can be useful to the other often isn’t enough to dispel the suspicion that the partnership is unfairly skewed. Much the way search advertisers and affiliate networks have regarded each other for some while now…

Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.

Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York.

Several companies are reportedly in discussions with GET Interactive to introduce technology for direct response product placement promotions, which would be distributed as video content via the Internet and handheld communications devices.

Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.

E-mail service provider Blue Sky Factory announced it has acquired RSSFWD, a company that forwards RSS content feeds via e-mail technology.

Electronic toy maker LeapFrog has signed as top sponsor of a back-to-school campaign targeting more than 1 million parents through parent teacher organizations (PTOs).

One of the top challenges of any coordinated e-mail marketing program is maintaining a “clean” reputation with ISPs. Indeed this task can consume so much time and energy that many companies choose to abandon e-mail…

Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…

NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences.