Search Results for: content marketing

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

There’s no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand’s products, with the ultimate

If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

March is Memories Month at Garden Fresh restaurants. The chain has informed 500,000 customers through e-mail that a classic creamy tomato soup is being

If you’re old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember

To the meek, managing content across multiple channels can be a daunting one might even say scary task. But Comcast wasn’t afraid of marketing plans going

CBS Interactive is boosting online activity with some new blood, naming Patrick Keane as executive vice president, chief marketing officer.

Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Publishing company Hachette Filipacchi has formed a database marketing division and hired veteran Pegg Nadler to run it.