Search Results for: content marketing
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People in the News
Justin Bruton has been named director of marketing content at Merkle. Prior to joining the agency Burton was senior advisor at Forrester Research.
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Kids Marketing Initiative Taps FTC Veteran Kolish
Food and beverage marketers now have FTC veteran Elaine Kolish on their side.
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News Briefs
DRINKS AMERICAS HOLDINGS: has signed a deal with Hollywood filmmakers Mark Burg and Oren Koules to cross-market its beverages in movie and television productions
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Mobile
Mobile Game Distributor Buys Marketing Platform
Mobile content developer and distributor SilverBirch Inc. has acquired Jambo Mobile Solutions, owner of a proprietary text messaging platform.
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Digital
247MGI Acquires Infomercial Producer
Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials.
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Street-to-Screen Casting Call
(Promo)If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.
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Third World Countries Most Keen to Mobile Content
As strange as it sounds, a new report released by the Forum to Advance the Mobile Experience (FAME), and sponsored by Palm, indicates that mobile device users in developing countries are more eager to access content and…
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Game Console Ownership Growing
A new report released by Nielsen titled “The State of the Console” reaffirms that gaming consoles are continuing to get a firm grip on American households. This is hardly surprising given the recent buzz surrounding new…
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Two Ways to Think about Ad Networks
The sale of Strategic Data Corp to Fox Interactive got us thinking. In the ad network world, there exist very few companies such as Strategic Data Corp. Publishers like Fox, who focus on content and not technology make…
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Gather.com Brings on Top Consumer Brands
Social media Web site Gather.com has signed a number of new advertising agreements with top consumer brands.