Search Results for: content marketing
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People in the News
Producers of b-to-b and experiential marketing events Campos Creative Works, Santa Monica, CA, named Kathy Biss-Barbera as sales and account manager.
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State Fair Includes Ad Contest in $1.2 Million Budget
The California State Fair is tapping into the consumer-generated content craze.
Organizers are running a contest in partnership with MySpace that asks people to upload video footage that could become part of its new TV commercial.
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Affiliate Arbitrage
Generally, when Google makes a change to its quality score algorithm, we find out the same way Apple Store employees learn of their new products, from an announcement on the web site. At the time of…
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Google Hoping For Stronger Presence in South Korea
While it’s no secret that Google absolutely dominates U.S. search, it’s also no surprise that Google lags behind domestic competitors in various overseas markets. South Korea, where about 70% of homes have high-speed Internet…
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Digital
Google’s New Search: Universal, and Far from Remote
Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. At least, that’s how it looks now.
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Email
Those Images May Get You Blocked: Lyris
Contrary to what many marketers believe, spammy looking content is generally not the reason Internet service providers block incoming e-mail, according to a study released today by Lyris Technologies.
User complaints and heavy use of images are two of the more prevalent reasons e-mail gets blocked, according to the e-mail software provider
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Agencies
Loyalty Library: The Seven Key Elements of Best Customer Management, Part One
Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.
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Agencies
Pirates Film Brings in Record Number of Promo Partners
Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”
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Gorilla Nation Announces $50 Mil.+ Growth Investment From Great Hill Partners
LOS ANGELES – May 18, 2007 – Gorilla Nation (www.gorillanation.com), the world’s largest online ad rep firm, today announced its partnership with Great Hill Partners (http://www.greathillpartners.com/), a Boston-based
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MEDIAWHIZ STRENGTHENS EXECUTIVE TEAM
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